| Amazon's KiranaNow: The Indian Online Grocery Market - Teaching Note |
| 作者姓名：Tripti Ghosh Sharma; Satvik Chundru; Rashi Aggarwal; Aadya Gupta; Mayank Singh; |
| | 商品編號：8B17M038 |
| 出版日期：2017/03/07 | 內容長度：12 頁 |
Teaching note for product 9B17M038.
|
| Amazon's KiranaNow: The Indian Online Grocery Market |
| 作者姓名：Tripti Ghosh Sharma; Satvik Chundru; Rashi Aggarwal; Aadya Gupta; Mayank Singh; |
| 商品類型：Case (Pub Mat) | 商品編號：9B17M038 |
| 出版日期：2017/03/07 | 內容長度：14 頁 |
In 2015, the Indian retail industry contributed around 10 per cent to India’s gross domestic product, and online retail had a growth rate of 85 per cent. In the same year, food and grocery made up 60 per cent of the Indian retail market, and the online grocery segment was estimated at US$600,000. To capture its share of this market, Amazon India launched its own online grocery arm, KiranaNow, with a marketplace model. As it set out to carve out a .....more
|